🚀 Who are we?

Launched in 2021, Orus is one of Europe’s fastest-growing insurtechs, on a mission to simplify professional insurance for small businesses.

Professional insurance today is complex, opaque, and inefficient. At Orus, we believe it should be simple, fast, transparent, and human.

Backed by over €41M in funding, including a €25M Series B in June, Orus is supported by leading European entrepreneurs, insurance executives, and top-tier funds such as Peec and Soda’s fund. Already serving more than 50,000 customers, Orus is rapidly expanding across Europe. The Netherlands is the most promising market of international expansion

🇳🇱 The Opportunity

We validated our model in France, launched Spain in 2025, and are now accelerating our European expansion.

The Netherlands are next.

We’re looking for a General Manager Netherlands to build and scale the Dutch market from day one. This is a true builder role: in the first phase, you’ll own customer acquisition and hands-on go-to-market execution, laying the foundations of our success locally.

From defining the entry strategy to closing the first key deals, then hiring and structuring the team, you’ll shape and scale the Dutch operation end-to-end, with direct exposure to the CEO and executive team.

You won’t just manage a market. You’ll build it.

🎯 Your Mission

1️⃣ Market strategy & launch

Define and execute Orus’ market entry and growth strategy in the Netherlands, with a strong hands-on focus on revenue generation in the early phase
Report directly to the CEO and regularly present market performance and strategic recommendations to the executive team
Adapt Orus’ value proposition to local customer needs, regulation, and competition

2️⃣ Go-to-market, sales & growth

Design and lead the go-to-market strategy (digital acquisition, partnerships, outbound/inbound sales)
Act as the first Sales Manager for the Netherlands, directly owning sales execution at launch (closing first customers, structuring the sales motion, scripts, and tooling)
Build and scale strategic partnerships (platforms, B2B partners, distributors)
Own core performance metrics: CAC, conversion, retention, product profitability
Test, iterate, and scale what works, fast

3️⃣ Local operations & execution

Oversee the operational launch: customer journeys, sales processes, support setup
Ensure seamless execution in coordination with central teams
Be accountable for customer experience, compliance, and operational quality

4️⃣ Leadership & team building

Transition from hands-on sales leader to team builder: hire, lead, and scale the local Dutch team
Build a strong local culture aligned with Orus’ values
Act as Orus’ public and institutional representative in the Netherlands, with partners, regulators, insurers, and key ecosystem players

🧬 Ideal Profile

8–10 years of experience in high-responsibility roles with a proven experience scaling a business, BU, or market over at least 2–3 years
Comfortable operating in ambiguous, fast-moving environments
Able to combine strategic vision with hands-on execution
Strong leadership, ownership mindset, and autonomy
Native Dutch speaker and fluent in English
Available to come to France in the coming months for the onboarding process
Based in (or willing to relocate to) Amsterdam

🏆 What Success Looks Like (12–24 Months)

Orus Netherlands a top-growth market within Orus
A high-performing local team is hired, ramped, and delivering
A repeatable Dutch GTM engine is running (channels, playbooks, tooling)
Growth is predictable, with strong unit economics (CAC, conversion, retention, profitability)
You are fully operating as Country Leader Netherlands, with end-to-end ownership

💙 Why Join Now?

Foundational leadership role in a high-growth European scale-up
Full ownership of the Dutch market, from launch to scale
Direct exposure to the CEO and executive team
Opportunity to build and structure a country operation from scratch
Clear path to long-term Country Manager Netherlands leadership as the business grows.